task 2

What makes a good project or topic?
-  I think a good project needs to show depth and understanding of a key issue.
-  It needs to be clear as to what it wants to say or what it intends to accomplish.
-  A good project will show that the topic has been thoroughly explored through
    research.
-  It will show both sides to an argument and debate them.
-  A good project will set out to find a solution to the issue at hand.
-  A good project will be organized and coherent, it will cover any key elements
    related to the issue and be presented in a way which can be understood by all  
    those who interact with the project without prior knowledge on the topic.

What and who is our project for?
-  Our project will serve two purposes. The business side of our project is useful to
    business owners in rural areas who need advertising done.
-  Our written aspect of the project will be for those in industry to gain a more
    thorough understanding of the issues faced for these people, this will help them  
    have more of a positive approach to working in this side of the industry and will
    make it easier to deal with these clients. I believe it may possibly also serve to
    encourage those creative heads in the area to look towards doing some work for
    the business around them rather than always moving to Melbourne or Sydney
    straight away to work.

The four sentence abstract:
 A shortage of advertising services in rural Australian areas means that business owners in country areas such as Albury/Wodonga are posed with the inconvenience of having to source advertising work from agencies in other cities such as Melbourne and Sydney. Almost all creative heads which live in their areas move to find work in larger cities where there is more work and money.  So, lets start an agency in the country and relieve some of the workload.

How my project will be presented:
I think my final project will be made up of a number of related and interconnected pieces. I will be working together with Verity so we will have to have a large body of work. As we are planning on starting up a business there will be various components that will make up the final project. The planning and research: this will include the business plan and our documented findings on the rural market and client base. The actual business will form the second part: our website, and real work for real clients. In a sense it will be a series of projects which join to form our major project. It will be a lot of work so I am worried that it may be a bit too ambitious, but I do believe that it is do able…

We want our finished work to display a number of these qualities:
Humor and wit, Reason, Balance, Frankness, Determination, Strength, Body, Understanding, Class, Intelligence