brainstorming qualities…

Hmmm, so what qualities may we want our advertising business to have?

… HUMOR – IMAGINATION – EXCITEMENT – REASON -BALANCE – FRANKNESS – DETERMINATION – WIT – STRENGTH – BODY – UNDERSTANDING – EMPATHY – CLASS – INTELLIGENCE – CREATIVITY – DRIVE – SPARK – FLAVOUR – SPICE – CHARM – FRESH – FUN – CURRENT – UNUSUAL – ENERGY – BOUNCE – SPIRIT – URBAN…

Ok, so how will our business be/show these qualities?

HUMOR
We don’t want to be too serious in the sense that we don’t want to be seen as uptight. Under the right circumstances we also want to make people laugh, I think that when an ad makes people laugh they get a good feeling about the product and also find it memorable.

IMAGINATION
We need to come up with ideas and strategies that will stand out. For this we will need to have imaginative thinking. Off the wall ideas will only come delving into our imagination. At times these ideas may be on the verge of ridiculous or possibly be just right. Ultimately we need to find different ideas that will work for our clients.

EXCITEMENT
We want to surprise people. Be doing things that they don’t necessarily expect. As we are starting out we also need/want to generate some hype.

REASON
We will need to have sound research and understanding of our products to be able to rationalise our ideas.

BALANCE
We don’t want to have too many of one type of client. We want to show that we are versatile.

FRANKNESS
We need to be upfront with our clients. We don’t want to be given the run around or be caught up with clients who are problematic. Therefore we need to be straight up about how we work, what goes on with the creative process, what outcomes they can hope for, our responsibilities and what we expect from them.

DETERMINATION
We will need determined to push though the most creative ideas possible and not allow clients to make them wishy washy if they think they are too different. We need to show them that we are determined to make great ads in Albury. We have to make sure the clients understand that the work we are doing won’t be the same as what is already being done. It will take courage on their part to be different but will be worth it. We are determined to change the face of advertising in this rural metropolis.

WIT
See humour… We want to create clever ideas that will make people think.

STRENGTH
We will have to be strong to be able to start up from scratch. There are many obstacles that we will have to overcome and we won’t get past them if we are a weak team.

BODY
Hmmm… We need to show a body of work that shows we are versatile and can actually do what we say we can.

UNDERSTANDING
We will need to understand that our prospective clients may not be comfortable in doing something that they believe to be risky. It’s most likely that they will be conservative and quite new to the advertising process. They will probably be quite wary of us so we will have to do our best to put them at ease and make them feel comfortable.

EMPATHY
See understanding…

CLASS
We will aim to bring some class to some products that people think they have to go elsewhere to find or that they don’t think they sell in places like Albury.

INTELLIGENCE
We need to make clients feel at ease and comfortable with us. To be able to get them to trust us we have to show them that we know what we are talking about.

CREATIVITY
Our business will revolve around creativity. We will need to think differently. If we don’t come up with creative concepts we will not be a success.

DRIVE
We will need drive to keep the ball rolling. We want to show that we are a dynamic business.

SPARK
We want to be lively… We want to be light in the dark…

FRESH
We want to do things differently, if possible breathe new life into businesses whose image in the public eye may have become a little stale over time.

FUN
See humour

CURRENT
We need to show that we are down with the times and therefore can portray the clients we are representing as modern, desirable and that they know what their customers need and want.

UNUSUAL
Coming up with unusual ideas will appeal to people, they will provide cut though and people will be more likely to remember them.

ENERGY
We don’t want to appear sluggish or lazy. We need to show our clients that we are motivated. That we will get the job done efficiently and they will see results.