names and myspace
We had to decide on a name and after much deliberation and research we decided on lantern creative. At first I thought it was perfect but now I’m not 100% sure of it. I think that it may not pack enough punch. It was a very difficult task, we kept in mind the fact that we really don’t want prospective customers to look us up on the internet and find another agency called lantern creative/design or advertising we wouldn’t want people to confuse us with another business. Overcoming the issue of finding a name that wasn’t taken was much more difficult than we expected!
I have started up a myspace page
http://www.myspace.com/lanterncreative
The purpose of this page will be to look into the kinds of people/youth in the Albury area and its surrounds. This will provide some excellent insight to one of our key markets. It will also be a way to be in contact with local media such as street press and local creatives and industry people. It will help us overcome the issue of distance.
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Locking in the name is probably the hardest part! Have you thought about a logo???